SUMMARY

ALAÏA À TABLE

ALAÏA À TABLE IS A REBRANDING CONCEPT EXPLORING HOW MAISON ALAÏA CAN DEEPEN ITS CONNECTION WITH A YOUNGER GENERATION WITHOUT COMPROMISING ITS LUXURY IDENTITY. ROOTED IN AZZEDINE ALAÏA’S LEGENDARY TRADITION OF GATHERING ARTISTS, MODELS, AND FRIENDS AROUND HIS TABLE, THE CONCEPT REVIVES THIS SPIRIT THROUGH INTIMATE, INVITE-ONLY DINNER EXPERIENCES IN PAIRS.